mission, philosophy, modus operandi
mission, philosophy, modus operandi
Mission Statement
Refreshing your memories is our goal. We help you capture, restore, retouch, and present images that are important to you and your group, company, church, family, or club.Images recall memories in two important ways; they contain meaningful moments unique to you and your group, and they contain universal symbols. Our goal is to work with you to recognize those elements and then use the best photographic techniques to bring them out.
Philosophy
The photograph creation process is about and for the subject communicating to the viewer. It answers the question, "What is the subject's message to the viewer?" The photograph is not about the photographer.
The photographer helps the viewer understand and relate to the subject. The photographer's role is to find the subject's photogenic message and translate it into a visual language the viewer can understand intuitively and quickly.
"There are always two people in every picture:
the photographer and the viewer."
Ansel Adams
Modus Operandi
Examples of how we implement our Mission include the following:
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Create memories; e.g. event photography. We help you think through a photo storyboard for the event, implement the photography plan, and then create the best-fit final output in print or electronic form. The planning step is key to establishing expectations and an operating plan to fulfill them. |
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Perceptual re-imaging: The goal of perceptual re-imaging is to use editing to recapture the original perception of the story and convey in the edited image the original perception to the viewer. This goal is achieved by editing the image perceptually to emphasize the key story-telling elements in the scene, create eye-flow to those elements, and deemphasize distraction. |
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Retouch memories: We strive to turn your photos and digital snapshots into the best images they can become. We help make your images flattering, professional, and better story-tellers of your original intent and memory of the moment. |
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Restore memories: i.e. basic photo restoration. Restoring aging and antique photos of family or organization treasures. Part of the restoring process is the retouching process listed above. Part of the motivation for restoring images is to preserve them on archival papers and DVDs/CDs for generations to come. |
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Adding iconic images: In the case of projects for organizations we help create additional images that identify the organization; e.g. adding logos, product photos, facilities images, creating montages, posters, etc. |
Déjà Vu
"The illusion of having already experienced something
actually being experienced for the first time."
The American Heritage Dictionary
"The illusion of having already experienced something
actually being experienced for the first time."
The American Heritage Dictionary